We run 3 different AI tools every morning before we open a single app. One checks what’s actually trending in Greenville real estate that week, not what trended last month. The second reads through the day’s new listings and pinpoints which ones are actually worth a call, without us reading a single description. The third watches our own content across all 4 of our brands and tells us exactly which videos and pages are getting found by Google and which ones quietly stopped mattering. None of that is us sitting down and ‘keeping up with things’ — it’s a machine reading 10 times more sources than we ever could, and we just review the digest. That’s the real gap AI closes for a busy agent: not doing our job, but doing the part of our job that used to eat an entire morning.
Related: Claude Code for Real Estate Agents — Our Stack
If you’re a few years into this business, closing 6 to 8 deals a year, pushing for more volume and consistency — this is your play. You didn’t get into real estate to become a marketing expert, but you also know being invisible online means losing deals to the agent who shows up in a Google search. This is how you stop feeding the portals and start building something that works for you.
What It Actually Does
That’s not what any of these tools actually are — they’re not a separate, automated version of you. They’re a smart assistant, sitting next to you, doing the heavy lifting on tasks you’ve already been doing with your own brain.
Closer look, tool by tool.
ChatGPT and Google Gemini both answer questions and generate text, and they do it in slightly different ways. ChatGPT builds on the conversation history — ask it about a property, then ask a follow-up, and the second question gets answered using the first one as a reference.
Which one is right for you depends on the job. If you’re drafting a letter where the context matters — a reply to a specific client question, for example — ChatGPT’s conversation-based approach keeps that context alive the whole time. If you’re generating a batch of descriptions where each one stands alone, Gemini’s separate-question approach means you’re not accidentally building up a shared ‘memory’ between one listing and the next.
Perry Gemelli’s AI tools are a different animal — they’re built for agents who want to run something on their own machine, without a monthly subscription. The free starter version runs on your own computer, costs nothing, and there’s a version you can buy that runs faster and handles more listings at once. If you’ve ever opened up a skills plugin inside Claude Code and thought, I could build that, this is what that build looks like — the code is open, you can read it, and you can put it on your own machine tomorrow if you want to.
The listing-description tools are the ones that get the most attention, but they’re actually the smallest piece of what’s actually possible here.
That preview feature is the one that actually saves real time — not drafting faster, but catching a wrong field or a missing image before anyone else sees it.
How You Set It Up
Here’s the actual setup, because we want you to walk away with something you can actually build. We’re not showing you a finished, polished website — we’re showing you the underlying engine, running live on screen, while we explain it. And we’re doing it piece by piece, so you can see exactly what’s doing the work, and why it’s arranged that way instead of some other way.
The first thing that runs every single morning, before you’ve even opened your laptop, is the content brief. It’s set up as a cloud function — one scheduled job that fires a single command, from the computer, to the cloud, and then goes back to sleep. When you’re the one who built it, ‘scheduling a cloud function’ just means opening one settings file and changing a number. It’s the same thing as setting an alarm on your phone, except the alarm is the computer, and the wake-up call is a perfectly written blog topic, already sitting in your inbox, ready to be typed out.
Here’s the part that actually matters: the brief pulls real questions from your market, not random topics from a keyword list. It’s a real question, phrased in plain English, like ‘what’s the difference between a condo and a townhouse’ or ‘how does the home buying process work for first-time buyers’. Those are actual examples from last week. And here’s the part that makes it useful: the question is always about something you can actually answer, with your own experience, your own knowledge of your market, built into the answer. You are the expert the AI is asking, and the answer comes back formatted as a real question-and-answer post — the question at the top, the answer below it, both in a shape that’s easy to read on screen and easy for Google to understand. So the post is useful to the reader before you’ve even opened it, and the target keyword is already in the title — not suggested later, not typed in afterward, but built into the question before you’ve touched it.
Now here’s the part that usually surprises people. The post is not a draft sitting in a needs-approval queue. It’s a real, published post, sitting on your website, dated for today. The schedule is built into the one command you run every morning. Some days it publishes a market update. Some days it publishes a FAQ. Some days it publishes a neighborhood spotlight.
How It Gets You Found
Here’s the mistake we see agents make: they ask ChatGPT, ‘What’s a good real estate headline?’ and it writes something generic that 500 other agents also asked it to write. Same with the descriptions — vague, unremarkable phrases that the AI hands out by the thousand because it doesn’t actually understand what makes a listing show up.
None of that is the same as being found.
Being found is walking past a house and the Google Autocomplete finishing your sentence before you’ve typed it out, because Google already knows that street is a listing. Being found is the AI tool you hired to watch your market finding a brand-new listing before anyone else has typed its address into anything, because the tool reads the source material the human never has time to open.
Being found is owning a niche so completely that when someone in that niche asks Google a question, you’re the one who shows up and answer it — because you’ve built the website, you’ve written the content, and you’ve told Google in multiple ways exactly who you are and who you serve.
None of that is a headline template. It’s a map to how the AI tools can work the same hours you already work, watching your market while you’re at a showing, checking sources you’d never have time to check yourself, and handing you the proof the next morning.
The old way of getting found was publishing more than everyone else. The new way is owning a niche so completely that the AI tools can confirm it for you every single day.
If you want to see exactly what that looks like — the map, the tools, the owning — book a free 15-minute call with us. The link is in the description, and we’ve dropped a free starter version of the system into the description too, so you can see the first stage of it running before you ever talk to us.
What It Means For You
For you specifically — the agent trying to choose what’s worth the effort — this means you can stop building your own AI tools and stop paying someone else to build them for you. Pick the 2 or 3 jobs you actually do every week, and the matching skill is already out there, free, ready to run on your own machine, on your own terms. You own it. You understand it. You decide when it changes.
If you’re pushing for volume, repeatable checklists become reusable code. If you’re building a brand, consistent content becomes a pipeline you feed, not a post you write one by one. And if you’re protecting a transaction, an alert system is what stands between you and a surprised client.
None of this is the ceiling on what AI can do for you. It’s just what it’s actually asking, right now, in plain English, with real examples. If you want to see what else is out there — what’s coming next, and what’s still just a proof of concept — we offer a free call where we can show you more, live, and tell you honestly what’s worth watching versus what’s a demo in search of a problem. That link’s in the description. Subscribe so you don’t miss the next live session — we build a full system from scratch every month.
What It Frees You Up To Do
The real math here isn’t ‘I typed a question and got an answer.’ It’s compounding.
Every evening check you’ve now got back is an evening you can spend on the next client, the next call, the next follow-up, instead of re-typing what you already have.
That compounds into more pipeline, more closings, more volume, without adding hours that don’t exist.
If you’re building a business, not just a paycheck, that’s the real ROI.
If your business is already running smooth and you’re looking to actually grow volume, the real payoff is the consistency.
The consistent brand messaging, the consistent follow-up, the consistent content — that’s what gets you found, gets you referred, and gets you remembered, and this is what finally lets you run that pipeline in parallel instead of one deal at a time.
You become the obvious choice in your market instead of the hard-working agent who’s always too busy to follow up.
Either way, it’s the same 2 concepts, applied to whatever you actually sell.
You own the infrastructure — the data, the brand, the relationships — and you license the access to it, on your terms, for the specific client or the specific deal.
That’s what makes you the one calling the shot, instead of the one asking permission.
If you want to see exactly how we run this in our own business, the free starter skills are open-source on GitHub — that link is in the description, along with a free 15-minute call if you’d rather talk it through. Subscribe so you don’t miss the next live session — we build one of these, on screen, from scratch, every single month.
What To Do First
If you’re building a real estate brand online, you’ve probably already got a website — and you’ve probably heard someone tell you to ‘just start blogging.’ Everyone says that, but here’s the part they don’t tell you: a blog post is not the same thing as a lead. A blog post is a piece of content you publish and hope gets found. A lead is a real person, with a real question, who lands in your inbox because you answered that question exactly right — and today, answering that question exactly right almost always means using AI, in one of these three ways, which are the three things we do first with every agent who partners with us.
Where to start
If you want to run these on YOUR business — not just watch us run them on ours — here’s your next step. We offer a free 15-minute call. It’s just us, Al and Victoria, and we’ll look at what you’re already doing and tell you honestly what fits and what doesn’t.
The link to book it is in the description below, right next to the free starter skills you can download and run yourself. And if you’d rather just watch more, subscribe so you don’t miss the next live session — we build these on screen every month.
Frequently Asked Questions
What’s the difference between ChatGPT and Google Gemini for real estate?
ChatGPT builds on conversation history, so follow-up questions use previous context as a reference—useful for drafting client replies where context matters. Google Gemini treats each question separately, which works better when generating multiple listings where you don’t want shared ‘memory’ between them.
How often do the AI tools run, and what do they check?
The tools run every morning before you open any apps. One checks what’s actually trending in your local real estate market that week, another reads new listings to pinpoint which ones are worth calling on, and the third watches your content across all your brands to see which videos and pages are getting found by Google.
Do I need to pay monthly for these tools?
Perry Gemelli’s AI tools are built to run on your own machine without a monthly subscription—the free starter version costs nothing. There’s also a paid version that runs faster and handles more listings at once, but you own the infrastructure and can decide whether to upgrade on your terms.
Say you listed a $300,000 home in Lumberton on Monday. By Wednesday, two new comps hit the market three blocks away. Your CMA from Monday is already stale. Do you pull a new one? Wait for Friday’s data? Or do you walk into a follow-up call knowing the system ran the numbers overnight and your current comp set is sitting in your inbox, dated today, before you even had to think about it? That’s what this system does. It doesn’t wait for you to remember. It doesn’t care if it’s Wednesday or Sunday. It just runs the comparison every single time something changes, and you get the fresh answer automatically.
Related: Claude Code for Real Estate Agents — Our Stack
If you’re a few years into this business, closing deals and building momentum, listing copy is one of those tasks that eats an evening every time — you type, you second-guess, you wonder if a phrase you’ve used 100 times is actually a compliance problem. And it’s the exact same doubt, repeated, for every single listing. Same with the MLS input. Same with the follow-up sequence you know you need to build, that you keep putting off because it’s the least glamorous thing in the world to sit down and code. None of it is the CEO move. None of it is why you got into this business. But all of it is exactly the kind of repeatable, predictable work that AI can own, running in the background, without you touching it.
What It Actually Does
Here’s what each one actually does, in plain English. The first three — the comp search, the market overview, and the neighborhood description — are the ones most people think of when they think of an AI doing a CMA. The comp search is the biggest: it’s not just looking at what’s sold recently, it’s also filtering out listings that are obviously not relevant, and it’s doing that across multiple sources, not just one. That part alone is worth it, because a human version of that task takes real time, and it’s easy to miss something when you’re tired.
The market overview and the neighborhood description are the other half of why an AI can actually give a client something a human can’t: a fresh, current read of the market, built every single time, without anyone remembering to go update a template. That’s what lets you walk into a follow-up call knowing you have the absolute latest numbers in front of you, instead of reading last month’s market update and hoping nothing changed.
The other two are the ones we think are the most interesting, because they’re the ones most people assume can’t be automated. The first is the manual read-through of the actual MLS description, checking whether the square footage matches the listing and whether the property details actually match what’s shown in the photos. That’s not a question of how many sources it searches — it’s a question of whether the system can actually read the description, parse the numbers, and compare them against the pictures, which is a step most AI tools skip. Ours doesn’t skip it, and that matters because a listing with the right label but the wrong square footage in the description is exactly the kind of thing a human checker catches — and an unchecked mistake like that is exactly the kind of thing that leads to a client asking, ‘How did you get the facts wrong on my home?’
The second is the part almost nobody expects. When you’re trying to get a read on a specific neighborhood, you don’t just look at what’s sold there — you look at what’s about to sell. A neighborhood with 5 deals pending in the next 30 days is heading in a different direction than one where the last closing was 3 months ago, and that read gets lost the moment you filter for only ‘closed’ sales and miss what’s about to close. Nobody types that filter on purpose — they type ‘neighborhood X’ and get whatever came up last time, which may or may not be current.
How You Set It Up
Here’s the honest version, because we’re not trying to talk you into anything. We run this on our own business every single day, and we’re happy to show you exactly how we set it up. The free, open-source version of this, the one you can run on your own machine right now, is on GitHub — that link is in the description, and the name is Claude Code CMA, and it’s been used by agents all over the country, not just us.
Now, the plain-English version, because we’re agents first and technologists second. A common question we get is, what does ‘own’ actually mean here? It doesn’t mean the AI is typing out an email and hitting send — that’s a compliance nightmare, and we wouldn’t recommend it to anyone.
What it actually means is that the output becomes a scheduled job, the same way a recurring alarm on your phone is a job that fires automatically on a schedule. Every morning, before you’ve even opened your laptop, this system checks for new listings in your market that match your client’s criteria, and if it finds any, it drafts a digest in your voice and sets it to go out later that day — the timing is your call, you just tell it when you want the digest to land.
It’s the same principle as a smart watch checking your heart rate every morning while you’re still in bed — you didn’t have to remember to open an app and run a report, the check happened automatically on a schedule, and if something was off, you’d have the digest sitting in your inbox telling you exactly what changed.
Now, the part we want to be really clear about, because it’s the piece that matters most if you’re thinking about your own business — you are never locked into anything. The free, open-source version runs on your own machine, on a schedule you set, on a job you can cancel any time. If you decide to run it through a subscription service instead, you’re not signing a contract — you subscribe month to month, the same way you would with any other tool, and you can cancel any time.
How It Gets You Found
Here’s the actual question Google gets asked, over and over, by real people in your market, your language, your exact words: what’s a home worth near me. That’s a question with a location in it, a question Google understands as I want to know something about where I am, and Google answers it by looking for a local, published, recent answer — a recent post, a recent page, a recent report, something it can hand to the person who asked and say here is your answer. That is exactly what this system produces, every single time, automatically, without you touching it: a published, date-stamped, location-specific answer to the question people in your market are actually asking Google. And there are plenty of other places that question gets asked now besides Google — inside ChatGPT, inside Gemini, inside Perplexity, inside Claude — those are the new answer engines, and this system gets you quoted in the answers they return to your market, automatically, every single time. You become the source the AI tools quote when somebody asks about your market, your listing, your name right there in the answer, over and over, automatically, while you sleep, while you’re at a showing, while you’re closing. That is real traffic, real exposure, real credibility, built once and running forever on a schedule, on a system you own, on a machine that’s already paid for.
What It Means For You
That’s real bandwidth back — bandwidth you can put into the next client call, the next follow-up, the next relationship, instead of into an administrative task that’s now running automatically behind the scenes.
What It Frees You Up To Do
The real math here isn’t about saving a few minutes — it’s about what those minutes add up to over a month, or a quarter, or a year. That’s real bandwidth, back to you, to put into what actually grows your business.
If you’re pushing past 6 or 8 deals a year and you’re honestly trying to scale that number, look at where your time actually goes, and ask yourself which of those hours is actually the best use of your energy — the CEO energy, the relationship energy, the sharp-edge energy that can’t be handed off. Almost everything else can be run on a schedule, quietly, in the background, without you touching it.
That’s what we run on, every day, in our own business. And it’s what Claude Code sets up — the schedule, the connections, the safety valves — so you stop paying for someone else’s overhead, and you stop letting a spreadsheet be the thing that stands between you and your own growth.
What To Do First
If you’re building a customizable CMA for your market, the first thing you should ask yourself is not ‘what can AI write,’ but ‘what does a human actually need to touch.’
Almost every CMA starts from the same few sources: a MLS or Realtor.com feed, sometimes a few extra data sets loaded in via API. The mistake is assuming ‘data is the same as the answer.’ It’s not, and it’s getting less true every year.
A row in a table is a fact. A description that’s consistently right across 100 listings is a pattern. A pattern is what you want to hand off to AI, because once it’s built, it works the same way every time, without you re-writing anything when the market changes.
So the first task is never ‘which sentence can AI write.’ It’s ‘what question can I ask the data, that produces a list with a consistent, recognizable shape every single time.’
Almost always, that question is something like ‘give me the last 6 to 12 months of listed homes that closed, in my market, with a sale price and a close date.’ That’s the whole question. It’s not ‘write the description.’ It’s ‘give me a table, sorted by date, with these exact columns.’ And it’s the same question whether you’re building this on your own machine or uploading it to a cloud service.
Here’s what matters more than the specific question: you are the one who defines it, you are the one who checks the first few rows to make sure it’s right, and you are the one who decides whether the output is good enough to hand off to the next step, or whether you need to go back and refine the question before you trust it. Nobody outside your own business gets to touch that definition. You own it, you protect it, because that ownership is what actually makes the rest of the pipeline reliable.
Where to Start
If you want to run this on your own business — not just watch us do it on YouTube — here’s your next step. We offer a free 15-minute call. It’s just us, Al and Victoria, and we’ll look at what you’re already doing and tell you honestly what fits and what doesn’t. The link to book it is right in the description below, and our number’s there too. And if you’d rather start tinkering yourself, the free starter skills are open-source on GitHub — that link’s in the description as well. That’s it. Stop letting a task you dread stand between you and a client. Build the system, and the task goes away.
Frequently Asked Questions
How often does the system update the CMA?
The system runs automatically every time something changes in the market—it doesn’t wait for you to remember or check manually. You get a fresh comp set dated today in your inbox before you even have to think about it, whether it’s Wednesday or Sunday.
Can the AI send emails directly to clients?
No. The system drafts a digest in your voice and schedules it to go out later that day on a timing you control, but you never hand off the actual sending to the AI. That’s a compliance issue we don’t recommend to anyone.
What’s the first step to setting this up for my market?
Start by asking yourself what a human actually needs to touch, not what AI can write. Define the exact data question you’re asking—like “give me the last 6 to 12 months of closed homes in my market with sale price and close date”—then check the first few rows yourself to make sure it’s right before handing it off to automation.
You’re about to post a listing and you’ve got two options for the main image: a bland, generic stock photo that looks like every other listing on your market, or a picture you took yourself that’s not quite compositionally perfect — maybe the horizon’s a little crooked, maybe the lighting’s a touch uneven. Either way, it’s going up because you don’t have anything else, and you know it’s not great, but you tell yourself ‘it’s only the first picture, so it doesn’t have to be perfect.’ That’s what we did for years too, until we stopped accepting ‘good enough’ and built our own system for turning any decent photo into a polished, balanced, eye-catching lead image — and now we’re showing you exactly how it works, layer by layer, because there is no platform we rent access to and no software license standing between you and this. It is a skill you learn by watching us do it, the same way you learned the rest of our approach.
This one’s for the agent who’s been told ‘we can’t afford a designer’ — and the agent who’s quietly tired of their online presence looking like everyone else’s. You didn’t get into real estate to be a clone, and you don’t need a degree in design to stop looking like one. If you can write a listing, you can learn to make the image that goes with it actually work. Your brand is not the problem — your images are the easiest thing standing between you and a look that actually attracts clients.
What It Actually Does
Here’s what you actually do: you open it and it’s three boxes: the first box is where you drop the before picture, the second box is where you drop the after picture, and the third box is where you type what you want it to copy over — ‘counter tops,’ ‘floor color,’ ‘wall color,’ whatever you’re actually changing. You type it once, in plain English, and from then on every single image you run through it follows that rule automatically. It’s the same three boxes every time, and you never have to tell it anything twice.
The before-and-after check is the part that actually makes the edits useful, not just pretty. When you run a new version of an image through it, it doesn’t just hand you a modified picture — it checks the change against the original before-and-after pair you gave it, and it can tell you exactly what it actually moved and whether the size of the change stayed the same or not. That’s the piece that actually lets you trust the output, instead of just liking the way it looks. You can see exactly what it’s doing, every time, without having to understand the underlying code.
This is how you stop handing your brand to somebody else to interpret, and start showing up in the online spaces where people are checking you out before they pick up the phone.
How You Set It Up
Here’s the honest version, because we’re not hiding anything from you. We are both agents at eXp Realty, and we run this on our own machines, on our own time — not on anything provided by the brokerage. The free version of this, the one you can download and try yourself, runs on your own computer, costs nothing, and leaves no recurring charge behind if you decide to walk away. If you’re technical, you’ve already looked at it and thought, okay, that’s just a cloned repository with a few scripts inside — there’s my out if I need one. And if you’re not technical, that’s okay, because you never have to look under the hood. You open it, type what you want, and it builds your image for you. When we sit down with an agent who’s curious about this, we open it on the screen and let them drive. Type in ‘kitchen before after,’ and there’s the before-and-after pair, built, named, and checked against the file system, in under 30 seconds. Type in ‘patio evening,’ and there’s the moody twilight shot, sized for a listing, with the background adjusted so the focus is on the space, not the sky. And if you’re building a brand around a specific look — let’s say you’re the agent who specializes in historic homes — you can set a shared color palette once, and every image it builds for you will pull from that same palette, so your content starts looking like a cohesive collection instead of one random picture after another.
Now, the part we want to be straight about, because we’re not trying to talk you into anything you didn’t already have the skill to build yourself, given enough hours: the free version runs locally, on one machine, and it’s whatever image quality that machine can produce. If you’re running it on a high-end workstation, your images come out looking like what you just saw — sharp, consistent, ready to print. If you’re running it on a laptop with integrated graphics, they’re still usable, they’re still consistent, but they’re not going to be your best work. They’re a draft, and you walk away knowing exactly why the draft looks the way it does — it’s not a black box, it’s a tool you set up yourself.
How It Gets You Found
Here’s the mistake we see agents make once they start doing their own graphics: they think ‘I built it, so Google will find it.’
That is actually the mistake. Google does not index images the way it indexes a page of text. It relies on captions, titles, and the text around the image to understand what it’s looking at — and most tools, including the popular ones, write the same generic caption every single time.
So an image viewer that uses AI to generate captions in plain English — what’s actually in the image, who it’s for, what town or neighborhood it’s in — writes the exact same caption for every single one of your listings, and you disappear in the exact same pile as everybody else who’s posting online.
Our system checks out to the opposite end of that. Every single image gets its own unique, human-readable caption — not a number or a name, but an actual sentence that tells Google exactly what it’s looking at and where it belongs.
So a town guide photo comes back with something like ‘Historic downtown Goldsboro — one of Eastern North Carolina’s fastest-growing small cities.’
A neighborhood spotlight gets something like ‘Living in Knightdale — family-friendly with great schools,’ and a listing photo comes back with the address in it, so there’s no question about which property it is.
That is what actually gets you found, and it is the exact same difference as the one we described earlier — you are the source, you are the authority, the AI is just the tool you used to get there, and you own all of it.
You own the images, the captions, and the way Google understands what you’re publishing.
What It Means For You
For you specifically — the agent trying to stand out in a market where every listing looks the same — this means you no longer need to hire a designer to build a brand around your photos, and you no longer need to settle for generic, unbranded visuals. You can run these tools yourself, on your own machine, for free, and the images come out looking like a professional brand guide — the same brand guide the big portals use to keep agents’ listings looking consistent.
If you’re building a niche brand, these tools let you create a look that actually matches your niche, instead of a generic real estate look that blends in. If you’re trying to establish a consistent local brand, they let you create that consistency yourself, instead of depending on an external marketing team to get it right. And if you’re just starting out and you don’t have a brand yet, these tools let you experiment with different looks until you find one that feels like you.
Either way, you own the process. You own the look. And you built it with your own hands — or, more accurately, your own keyboard. That ownership is what makes these tools different from anything a portal or a brokerage could hand you.
What It Frees You Up To Do
The real math here isn’t ‘I saved $50.’ It’s compounding.
Every photo you stop sending out to a contractor is another hour you own, another project you source, another relationship you’re building directly, instead of renting it out to someone else to handle.
What To Do First
The first thing to understand is that this isn’t about buying a piece of software and letting it sit on your hard drive. It’s about learning a skill, the same way you learned how to write a listing or how to read a contract. You are the designer here — the tool is just the pen you’re holding. And you start holding it by opening it on your own computer, right now, and looking at the welcome screen instead of watching this video. If you’d rather watch us do it first, we’ve posted a free, live walkthrough on YouTube — the link is in the description, and you can follow along on your own machine any time you like. When you’re ready to open it yourself, it’s a free download, and the download link is in the description as well.
Where to Start
If you want to run this on your own business — your listings, your brand — the free starter skills are in the description, and you can book a free 15-minute call with us to go over your specific use case.
The full, automatic version — the one that runs on a schedule without you touching it — is what we set up with the agents who partner with us. If you’d like to run it on your business that way, book the longer call, and we’ll show you exactly what it looks like running live.
Subscribe so you don’t miss the next walkthrough — we post new examples every month. We’re Al and Victoria Pinder, ICON Agents at eXp Realty.
Frequently Asked Questions
What does the system actually do?
You drop a before picture in the first box, an after picture in the second box, and type what you want it to copy over — like ‘counter tops’ or ‘wall color’ — in the third box. The system then checks the changes against your original before-and-after pair and tells you exactly what it moved and whether the size of the change stayed consistent, so you can trust the output instead of just liking the way it looks.
How much does this cost?
The free version runs locally on your own computer and costs nothing with no recurring charge. It’s a free download you can try yourself, and if you’re technical, you can look at the underlying code. If you want the full automatic version that runs on a schedule without you touching it, that’s available when you partner with the creators.
How does this help you get found online?
Unlike most tools that write generic captions every time, this system creates unique, human-readable captions for every single image — sentences that tell Google exactly what it’s looking at and where it belongs, like ‘Historic downtown Goldsboro’ or a listing address. That’s what actually gets you found instead of disappearing in the pile with everyone else posting generic images online.
This is the CEO of a $100 million-plus real estate tech company, sitting down with one of his agents, and the agent is pushing back on the marketing system the company built — not because it doesn’t work, but because it produces leads the agent never asked for.
The system is set up to watch what the agent publishes online and quietly adjust the target behind it, and the agent is telling the CEO, honestly, that he didn’t sign up for that. He’s a relationship agent — repeat clients, referrals, people he already knows — and the leads this thing is handing him are strangers who filled out a form on a page he didn’t ask to exist. The CEO’s response, just as honestly, is that the system is doing exactly what it’s told. It listens to what the agent publishes, and it builds a target around that. If the agent never tells it, in writing, who their actual client is, then the target it builds is going to be the wrong one, because it’s working from a guess instead of an instruction.
This is the whole build. You are an agent who’s built your business on relationships — referrals, repeat clients, people you know — and you’ve watched, quietly, as agents who publish constantly seem to pull ahead of you online while you’re out doing the actual relationship work. You haven’t had time to become an SEO expert, and you don’t need to.
Who This Is For
This one’s for the agent whose business runs on relationships — repeat clients, referrals, the people who already know you — and who’s been told to get better at SEO without anyone ever explaining what that actually means, or whether it’s even the right next move for a business that runs on trust. If you’re a few years in, closing deals and wanting to grow that pipeline without handing Zillow another paycheck, this might be the missing piece. And if you’re building a real estate brand online and you’ve already got a system for publishing consistent content, this is the part that shows you exactly what that content is worth to Google, and which pages are worth another hour of your time versus the ones you should just let run.
What It Actually Does
Here’s the mistake we see agents make once they start down this path: they assume ‘getting found’ just means showing up in Google. But Google’s own search quality ratings tell their own staff that a page deserves to rank not just because it’s about a real topic, but because it actually answers the query — a real question, a real problem, a real doubt — in a clear, helpful way that’s better than what’s already out there.
Nobody types ‘buy a house in Raleigh’ and expects a list of every agent in town. They type that because they’re considering a move, a relocation, an upgrade, a downsize, something real happening in their life. And Google’s job is to give them a page that actually answers that, not just mentions it.
Real people ask real questions, out loud, to Google, every day — ‘what’s a good neighborhood for families in Charlotte’, ‘how much does it actually cost to move’, ‘is now a good time to sell my house’. Those are the queries worth targeting, and targeting them means answering them, not just writing about them. A FAQ page with 10 short questions answered in 3 sentences each is not the same thing as a 1,200-word guide that actually goes deep on what makes a family-friendly neighborhood, the actual costs of moving versus renting versus buying, and what’s actually happening in the local market right now — the kind of page people link to and share, the kind of page Google promotes because it actually solved the query.
Nobody types ‘real estate agent near me’ and expects a glossy profile page. They type that when they’re trying to decide who to hire. So targeting that query isn’t about getting found by casual browsers — it’s about earning the trust of someone who’s actually comparing agents. It means showing that experience through real, specific examples — the kinds of deals you’ve closed, the kinds of clients you’ve helped, the kinds of problems you’ve solved. A profile page with 300 words of generic agent copy is not the same thing as a portfolio page that shows, with before-and-after photos and a real description of what you did, how you helped someone actually buy or sell a real property — the kind of page a serious client can actually evaluate.
How You Set It Up
Here’s the honest version, because we’re not an agency trying to impress you with jargon. We run this on our own site, and the free starter skills are available in the description so you can look at them yourself. The skills connect to a cloud function that runs the actual search — the function is what does the work, and you can open it and read it the same way you’d open a script on your own computer. It’s set up in three stages, and you run them one after the other.
The system runs in three stages. The first one — mapping — is where most people get it wrong. It’s not about throwing your brand or your name into a field and calling it done — it’s about actually mapping out every local town and every local neighborhood, one by one, with the right target in place for each one. Towns get their own target. Neighborhoods get their own target. And a target isn’t a keyword phrase typed into Google — it’s a real question, the way a person would actually ask it out loud. ‘Homes for sale in Raleigh’ is a target. ‘What’s the best neighborhood to live in near Durham’ is a target. ‘How much does it cost to move to Apex’ is a target. You write down every town and every neighborhood you serve, one by one, and give each one the right target question — the question people in that town or that neighborhood actually ask. That mapping is what lets the whole system stay local, instead of trying to be a national site that talks about every town in America.
The second stage is the content cycle, and this is where the system actually writes the content for you. It runs on a schedule — you set it to run Monday through Thursday, and it runs on its own without you touching it. On Monday it picks the next town or neighborhood off the map, and writes the first draft of a blog post targeted at that exact town or that exact neighborhood. The draft comes out looking like a normal local blog post — a welcome guide, a neighborhood overview, a spotlight on something unique about the town. On Tuesday it writes the next one, using the same map. On Wednesday it writes the next one. By Thursday morning you have three fresh, locally-targeted posts sitting in your content calendar, ready to publish.
How It Gets You Found
Here’s the quiet part of the room, and it’s the part that matters most if you’re building your own site: whether you’re calling this ‘AI SEO’ or ‘answer engines’ or just ‘Google suggestions,’ the actual question the engine asks the site is the same every time, and it’s askable by a script, not just a professional service.
The question is: ‘Does this page directly answer the question that was asked, in plain English, without asking the user to sign up or search again?’
That’s it. That’s the entire standard, and it’s the same standard whether you’re targeting buyers or sellers or both.
Now, how you answer that question in code is where the 3 ways split. Some of the tools in this space generate a separate FAQ page and answer it there — that’s 1 way, and it works if you’re consistently asking the same 5 or 6 questions across all your content.
The 2nd way is the one we built into our own system — you pick the question you want answered, in plain English, the same way you’d ask Google, and the system adds that question-and-answer pair to the page you’re already building, so the target question is exactly what that piece of content is already about.
Either way, the proof is the same: open up Google’s search suggestions while you’re building, type the target question into the search bar, and watch the auto-complete finish it for you — your page should appear in those auto-complete suggestions.
The 3rd way is the one most people assume: you install a plugin or sign up for a service, you type in your target question, and you assume the promise is kept.
Our advice there is the same as it is anywhere — don’t assume, verify. Before you commit to a plugin or a subscription, run the proof yourself, the same way, with Google’s auto-complete.
If it works, great — you’ve found a tool that earns its keep.
If it doesn’t, you’ve saved yourself the cost of a subscription month, and you’ve learned something about what the tool actually does behind the scenes, which is sometimes even more valuable than finding out it works.
What It Means For You
If you’re building your business on being the one people trust for straight answers, this is the proof that you can put that trust into your own website — not just your own words, but your own data, working for you, automatically, every single day. If your market’s questions are getting answered by someone who’s never been there, this is how you take that spotlight back, with your name on it.
And if you’re pushing for growth, this is leverage — you’re becoming the source the AI tools themselves go to when they need a local expert, and that’s a pipeline you didn’t have to pay to access. Either way, it’s the same system, running on your own machine, on your own schedule, built from your own listings.
What It Frees You Up To Do
The real math here isn’t ‘I ranked for 12 more keywords.’ It’s what this hands back to you.
You stop chasing the content treadmill, and you get those hours back — hours you can put into the kind of strategic, relationship-building content that actually sets you apart, instead of the generic stuff everyone’s already making.
If you’re pushing for growth, those hours are more leads. If you’re building a brand, they’re more videos, more podcasts, more consistent posting — the same kind of steady output the AI is now making your competitors depend on, instead of you reacting to it.
Either way, you’re the one defining the direction, not the AI. You tell it what you want, you review what it makes, and you’re the one who decides what goes out — you’re just not spending your own hours on the grunt work getting it there.
If you want to see this running live — an AI system actually generating a real, working local SEO pipeline — book a free 15-minute call with us. The link’s in the description, along with a free starter skill you can run on your own machine and watch learn your own business.
What To Do First
If you’re building a real estate brand online, the first thing you should do is run a free SEO audit on your website using Real Estate SEO and Google Search Console. The free version gives you the first 100 pages; if your site’s bigger than that, you can always upgrade later. The link and a free starter guide are in the description below, so you can see what we’re looking at before you open the tool.
Where to Start
If you want help building something like this for your own business — not just watching us do it on YouTube — we’d love to talk. We offer a free 15-minute call. The link to book it is right in the description below, and our number’s there too.
And if you’d rather start tinkering yourself, the free starter skills are open-source on GitHub — that link’s in the description as well. Clone it, try it, own it.
We’re Al and Victoria Pinder, husband-and-wife ICON agents at eXp Realty here in Eastern North Carolina — and we run every piece of this stack in our own business, every single day.
Frequently Asked Questions
What’s the difference between just publishing content and targeting actual search queries?
Publishing content alone doesn’t guarantee Google will rank it because Google promotes pages that actually answer real questions people ask, not just pages that mention a topic. A 1,200-word guide that goes deep on what makes a family-friendly neighborhood or what actually costs to move is the kind of page Google promotes because it solved the query, while a generic 300-word profile page won’t compete for searches where someone is actually trying to decide who to hire.
How does the system actually generate local content without you having to write it manually?
The content cycle runs on a schedule—Monday through Thursday—and automatically picks the next town or neighborhood off your map, then writes the first draft of a locally-targeted blog post for each one. By Thursday morning you have three fresh posts sitting in your content calendar, ready to publish, without you having to touch it during the week.
How do you know if a tool actually works before you pay for it?
Open Google’s search bar, type your target question into it, and watch the auto-complete finish it for you—your page should appear in those suggestions. This is the same proof whether you’re using a plugin, a service, or running it yourself, and it saves you from committing to a subscription without knowing if the tool actually delivers results.
This week, we built a live, connected workflow using Google’s free tools that answers the exact question homeowners are searching right now — not a blog post from last week, not a generic guide, the specific answer to the specific question typed into Google this morning, updated automatically the moment your data changes, every single day if needed. No code. No new software. No hours you don’t have.
This one’s for the agent a few years into the business, closing steady, and trying to get from good to great without adding hours that don’t exist — and for the agent who built their business on relationships and trust, now figuring out how to hold onto that while everything goes digital. If you’re pushing for more leads without asking your marketing to work harder, or trying to stay top of mind with your sphere without becoming that person, this is the kind of help that lets you stop chasing the next call and start running a real business.
What It Actually Does
Here’s the part that actually matters, because a feature list just tells you what it can do — this is what it actually does, when you’re the one using it.
If you’re checking in on a deal and you’ve already got a note in Claude about it, you just ask, what’s the latest on the house at 123 Main, and it pulls the latest version of that note and reads it back to you, hot off the last save — the same way it reads back a fresh chat with the same name if you’ve never opened Claude today.
If you’re standing in a room adding a new detail, you type it, hit save, and the next message you get is already the updated version, with the new info included, instead of you remembering to go back and append a note later.
And if you’re running a check on more than one property at a time — swapping from one address to the next — it keeps the right note open for each one, so the question always goes to the right file.
That’s what makes it useful beyond the first few times you try it.
On its own, a note is just a document. The real recorded history is the versioning — every save is a new version, and every version is dated and tagged with who saved it. So 6 months from now, if someone asks what was changed the week before closing, you’re not scrolling back through a messy chat thread — you’re opening the note, filtering by date, and looking at the differences between two known, versioned states. That’s what makes it defensible in a review or an audit — not a highlight reel of the times you remembered to save something.
Now, the part that actually ties it all together: none of this is dependent on us building anything new. We just connected Google’s free tools — a note-taking app, a chatbot, and an automation engine — and told them all the same language for a property note. If Google decides next month that Claude Code notes can only be 1000 characters instead of 10,000, we don’t need to touch a line of code — we just go back to the setting and tell it to generate shorter versions, and the next note comes out trimmed. That’s the real benefit when you’re building on top of something someone else runs: you’re not locking yourself into a technical decision.
How You Set It Up
Here’s the honest version, because we’re not trying to impress you — we’re trying to help you get comfortable building this yourself.
We’re going to walk you through the 3 ways we connect Google’s free tools to our own business, and by the end of this video you should have a clear picture of how to set up the same thing in your own business, without writing a line of code.
If you’re watching and you’re a couple years into this business, maybe closing a handful of deals a year, trying to get more organized — this is for you. And if you’re building a real estate tech career alongside your agent work, the way we connect these tools should give you some ideas about how to build your own integrations without starting from scratch.
First, Google Sheets as your shared, filterable record of everything that matters. Second, Google’s AI tools working a kind of night shift, checking for updates you didn’t have time to open yourself. And third, all of that running on a schedule, so it’s the clock that presses the button, not you remembering to do it.
Let’s start with the sheet. We keep the vast majority of our data in a few Google Sheets files — our pipeline, our follow-up sequences, our content calendar, even our quick reference guides. Spreadsheets are the best place to start if you’re not already using something like this, because they’re just a folder full of sheets you can open and edit side by side, and you’ve already got access to them. Nobody had to build a thing for us to start putting our business on them.
The smart link connects that to Realtor.com’s API, and that’s the part worth understanding if you want to do the same thing. The API call is basically a question you ask the API from inside the spreadsheet, and the answer comes back as a row you can look at side by side with all your other data. That question is built with Claude Code — no coding, just describing what you want in plain English, the same way you’d explain it to an assistant.
You write ‘ask Realtor.com for the current status of property 123456’ and Claude Code writes the actual API call for you, then drops it into your sheet as a function you can call any time.
How It Gets You Found
Here’s the actual search wording people use — not a brand name, not a job title, an actual question homeowners ask Google every single day, along with plenty of others that start the same way: what’s the market doing in my neighborhood. That’s not a Google update or a new algorithm, that’s just how people ask for help — out loud, to a phone, in plain English.
The old way to answer that used to be a blog post, written in advance, published and then left to sit until next month’s post was ready. It showed up if you were lucky, on page 2 or 3 just as easily as on page 1, and even if it did show up the information was already a week or two out of date because the world moves faster than a monthly publish schedule.
This gets you found in that moment, right now, with the exact question actually being asked — not a generic guide, not a profile page, the specific question a real person typed into Google this morning, answered with a live, current post that goes up automatically the moment there’s new data, without you touching it, every single day if there’s been a change.
That’s what ‘connected’ actually means here — not one-directional, not a scheduled job that runs on a fixed timetable whether anything changed or not, a genuine live connection so the answer is always current the next time someone asks, down to the hour if necessary.
Three ways that shows up in the real world. The first is the one people expect — you show up in the Google results for your own name, your business name, your brand. That’s table stakes now, every agent has a website, and it matters less than it used to because Google’s getting more of those answers directly from the sources, from the AI itself, rather than handing you a link and letting the browser decide what to show.
The second is the one people don’t expect, and it’s the big shift — you show up in the answers to questions you’ve never met before, questions you’ve never written a blog post about, questions you’ve never paid to have asked. Not a link, not a snippet, the actual answer, pulled live from your own real, current data, the same way it pulls an answer from a Wikipedia article or a government page — because you’re the source, you’re the one who built the connection, you’re the one who can answer it authoritatively.
What It Means For You
For you specifically — the agent trying to get past 6 to 8 deals a year — this means you can build a real, functioning tech stack without adding hours you don’t have. You don’t need to learn to code, you don’t need to hire a developer, and you don’t need to buy anything. You just connect what you already use — your own data does the work, and the automation runs itself.
If you’re pushing for more leads, this is how you serve the next client without adding hours to your day. If you’re building a brand, this is how you stop disappearing between posts. And if you’re just trying to get organized, this is how you actually finish the systems you’ve been starting.
What It Frees You Up To Do
It’s compounding. Every recurrent job you stop touching is the same asset, running the same way, for every single future client with the same ask — and you built that asset once, in public, for free. That’s real leverage, on something you actually own, instead of a like or a follow that disappears the moment your feed goes quiet.
What To Do First
If you’re building a business on relationships, the first thing to connect is your own identity — your name, your photo, your website — to every tool you touch, so there’s no mystery about who’s behind the work. Before you open a single app, sit down with a notebook and write down every piece of content you produce in a week: the blog post you publish Monday, the video you record Wednesday, the email newsletter you send out Friday. Beside each one, write down honestly how you source the information that goes into it. Most of us find ourselves depending on a handful of patterns — a Google search here, a quick chat with a colleague there, a browse of a specific industry site for news. Almost never is the answer ‘I already have a system for checking this.’ It’s almost always ‘I open a tab and type something into Google.’ That is the exact moment where, instead of asking a search engine, you should ask your own connected tools — and this video shows you how to set that up, one question at a time, using Google’s own free tools.
Where to start
If you want help connecting these tools in your own business — not just watching us do it on YouTube — we’d love to talk. We offer a free 30-minute strategy call. It’s just us, and we’ll look at your business and tell you honestly what fits and what doesn’t. The link to book it is in the description, and our number’s there too.
And if you’d rather start tinkering yourself, the free starter skills are open-source on GitHub — that link’s in the description as well. Clone it, try it, own it.
We’re licensed North Carolina REALTORS and we run every piece of this stack in our own business, every single day. If this helped, subscribe so you catch the next build.
What Google tools do you use to build this workflow?
The workflow connects three Google free tools: a note-taking app, a chatbot, and an automation engine. You also use Google Sheets as your shared, filterable record of everything that matters, plus Google’s AI tools to check for updates automatically and run tasks on a schedule so the clock presses the button instead of you remembering to do it.
How does this help you show up in Google search results?
Instead of publishing a blog post once and having it sit there until next month, this creates a live, connected post that answers the exact question homeowners are searching right now and updates automatically the moment your data changes. You show up not just for your own name and business, but for new questions you’ve never written about before—pulled live from your own real, current data the same way Google pulls answers from Wikipedia or government pages.
Do you need to know how to code to set this up?
No. You describe what you want in plain English, and Claude Code writes the actual API call for you, then drops it into your sheet as a function you can call anytime. The entire setup uses Google’s free tools and requires no coding knowledge or new software purchases.
Here’s the challenge, in plain terms, that most real estate agents face the moment they sit down to work on their business: you know what needs to get done, the marketing, the follow-up, the content, the planning, but you also know the actual hours in the day. There are calls to return, showings to schedule, and some weeks the vast majority of your energy goes to just keeping the pipeline moving. Something always slides. It’s never the big picture strategy that slides — that’s what we do with the agents who partner with us — it’s the consistent, repetitive day-to-day stuff that builds momentum over months. That’s exactly the gap Claude Code fills for real estate agents. You tell it what you want in plain English — a daily check of your leads, a weekly email digest, a monthly video update, a quarterly plan pulled from your own content — and it sets up the automation, runs it on a schedule, and you never have to think about it again. You get the consistency without adding hours to your day, and that consistency is exactly what turns a vague sense of ‘I need to do more marketing’ into an actual pipeline.
Related: Claude Code for Real Estate Agents — Our Stack
This one’s for the agent a few years in who’s quietly running their business on a mix of spreadsheets, Notes app reminders, and whatever free tools they’ve picked up along the way. You close deals, you follow up, you get the signature, and then you realize you’ve lost track of which client needs what paperwork next. Or you’re sitting down to write a listing and you think, there has to be a better way to describe this neighborhood than I’m just saying it’s quiet and has good schools. Either way, you know the agents who scale are the ones who build systems behind their chaos, and you want to be one of them without adding hours you don’t have to your day.
What It Actually Does
Here’s the mistake we see agents make once they start tinkering with AI: they ask it a question and then assume the answer that comes back is actually useful in a real call with a real client. A chat window screenshot does not a real-world tool make.
So let’s be clear up front about what this actually does, every single time, in every single one of these 3 jobs.
When you ask it a question about a listing — is this a good time to sell, what’s the market doing in my area, what should I be asking for my house — it’s not guessing at an answer, and it’s not pulling a generic market snapshot. It’s searching every piece of relevant, publicly available data for your specific area, your specific market, your specific property if you give it an address, and it’s pulling that information together into one coherent answer. Not a list of links you have to click through one by one, not a paragraph of generic advice, an actual answer, sourced, specific, and useful enough that you can hand it to a client and say this is what’s actually happening in our market right now.
The second job—we think of it as the sharp edge—is what actually sets this up to run on its own without you at the keyboard. Every morning, before you’ve opened your laptop, it can check your market for you and email you or post to your own private feed exactly what changed overnight. Not a generic ‘the market’s moving’ alert, the actual moves that happened in your sphere while you were asleep — a new listing that’s been sitting on the MLS for 8 hours, a price change, a sale that closed. You read it over coffee instead of letting it stack up into a morning you don’t have, and you’re done. That loop runs on a schedule, which means it’s not you remembering to ask the AI, it’s the AI remembering for you, every single day.
The third job is the one we think of as the R&D version, and it’s the one that applies whether you’re building a content brand or running a referral business. You’re not limited to asking it about your own list — you can point it at a competitor’s market, a specific town you’re trying to get into, a niche you want to serve, and it will give you the same kind of sourced, specific read as if you’d asked about your own backyard.
How You Set It Up
Here’s the honest version, because we’re not trying to talk you into anything you can’t actually build. You open Claude and type, in plain English, ‘write a real estate FAQ’. It generates a decent one, and you copy the questions into a Google Sheet, alongside a column for your answer to each one. Then you open Claude Code and type, in plain English, ‘connect to my Google Sheet and build an FAQ automation’. It asks which sheet, you tell it ‘FAQ’, and it builds the connection. The next morning, you open Claude and type ‘talk to my FAQ automation’. It loads the same questions from your sheet and fires them at you one at a time, reading the correct answer off the screen each time — the same way a buyer or seller would ask it, without you present. If a question comes in that isn’t on the sheet yet, it flags it for you to add later, the same way you’d flag a real question you’d gotten by email. That’s it. No developer, no API key, no monthly seat. You own it, it runs on your own machine, and you touch it exactly twice — once to set up the connection, and once a week to review what it recorded.
How It Gets You Found
Here’s the difference, in plain terms, between how a human writes a description and how Claude Code writes one that gets found. A human writes something like: ‘charming 3-bedroom colonial with hardwoods on the main, updated kitchen, fenced yard, great neighborhood for families.’ That description comes back in Google Autocomplete exactly zero times. Because it reads like a paid listing, not like a real question.
Now here’s the same idea, generated with Claude Code, and thrown back into Google as an actual question: ‘what’s a family-friendly neighborhood in your area with homes around 2,000 square feet.’ That question appears in Autocomplete. People type it into Google, and Google answers them with the post we wrote — the post that now shows up at the very top of that local Google search, position zero, the answer box.
The old way, you write a blog post hoping somebody finds it. The new way, you ask a question, in your own voice, and the world’s biggest search engine repeats it back as the answer, along with your post as the source. That’s what makes you get found by people who are actually searching — not by accident, not by posting more often, but by asking the right question, in exactly the way your market actually asks it.
What It Means For You
If you’re building a business on relationships, this is how you serve the people who can’t raise their hand — without adding hours to your week. If you’re scaling, it’s a consistent voice across every listing, every FAQ, every new market — without sounding like a script. And if you’re just starting out, it’s a professional image you couldn’t build by hand in the first place. You own the content, you approve every post before it goes out, and you can watch it working in real time.
What It Frees You Up To Do
For one, you stop paying a copywriter every time you need a blog post. You’re not handing anyone a deposit on a piece of content you’ve already written yourself, in your own voice, at 11 PM after the kids are in bed.
You also stop handing anyone a monthly report you’ve spent an afternoon assembling. That alone is real hours back — hours you can spend on the actual relationships instead of the paperwork.
If you’re building a brand, this is what lets you finally be the CEO of it instead of the overworked marketing assistant. Every piece of content is source material for the next one, everything points back to your own site, and nobody else is sitting between you and your audience.
And if you’re running a team, this is what lets you actually delegate the content instead of doing it all yourself. It’s a tone, a style, a set of sources, a calendar — it’s everything your assistant needs to write something that sounds like you, without you ever looking over their shoulder.
You own it, you sit on it, nobody rents it from you, and nobody can quietly change the rules on you while you’re busy with a client. That’s real leverage, on screen or off.
What To Do First
Here’s your Claude Code skills read, slow and clear. Open Claude Code and find the Real Estate section. Inside that, open the AI Assistant skill. That’s the one that runs all of this — the background part that actually does the work, not the chat interface you’re used to.
If that’s not installed yet, open the marketplace and search for Real Estate AI Assistant, then add it to your skills and open it from there.
Now, sit down and tell it, in plain English, exactly what you want. Not a feature request — ‘I want a daily digest’ — but the actual outcome you’re trying to achieve. ‘I want to stop missing follow-up calls because I let one slip through a gap in my to-do list.’
It will write the automation for that, and you’ll review it before it’s live. Almost always, the first draft is close — a few names or details changed, and you’re looking at your own automation running on your own machine.
This connects it for you, automatically, every single day, without you touching anything technical. The source of truth isn’t a spreadsheet you lose track of — it’s a live, filterable board you open from the same app you already use for everything else.
Filter it by who’s most likely to close, what needs you today, what’s been sitting stale for a week, or anything else you define. That same filter saves itself as a recurring job, so tomorrow it runs the same way without you remembering to open anything.
You stop relying on a specific piece of software to tell you what’s important. One app’s ‘urgent’ flag means something different from the same flag in another app. This combines them all into 1 flag, checked against your own definition of what actually needs your attention today, not the definition a piece of software guessed.
Where to Start
If you want to run this on your own business — not just watch us do it on YouTube — the free starter skills are open-source on GitHub, and the full version is one call to set it up. Subscribe so you don’t miss the next live session — we build one of these on screen, start to finish, every month.
Frequently Asked Questions
What is Claude Code and how does it help real estate agents?
Claude Code is an automation tool that handles repetitive marketing and follow-up tasks for real estate agents by running on a schedule without requiring you to be at the keyboard. You tell it what you want in plain English — like a daily lead check, weekly email digest, or monthly video update — and it sets up the automation, runs it consistently, and frees up your time to focus on actual client relationships.
How does Claude Code help you get found in Google searches?
Instead of writing a listing description that sounds like paid content, Claude Code generates descriptions based on actual questions people search for on Google. When your content answers a real search query in the way people actually ask it, Google displays it in position zero as the answer box, making you visible to people actively searching for what you offer in your market.
How do you set up Claude Code without technical experience?
You open Claude Code and describe what you need in plain English — for example, “I want a daily digest of new listings in my market.” Claude Code builds the automation for you, you review it before it goes live, and it runs automatically on your machine without requiring developers, API keys, or monthly fees. You own it completely and only need to touch it once to set up and once a week to review results.
