Here’s the honest version of what’s on your own computer right now: you have a handful of saved Google searches you run whenever you need a fact for a listing — what’s selling in a neighborhood, what rent is doing, what’s been built recently. You have a couple of free tools bookmarked that you’ve used a few times. And you have a quiet feeling that there’s something you’re missing, something you’re not asking the right way, but you don’t have 10 more hours a week to figure out what it is.
That’s exactly the gap we’re closing with this one. If you’re the getting-paid-on-volume type, this is a faster way to stay sharp across your whole pipeline without adding hours to your day. If you’re building a brand, this is how you sound like the agent who actually knows the market instead of the one who just recites the same 3 talking points as everyone else. And if you’re trying to get to the next level — more volume, more consistency, less flying by the seat of your pants — this is how you finally start operating from a real sense of what’s actually happening out there instead of a guess.
See related reading on our site.
See related reading on our site.
Who This Is For
This one’s for the agent closing somewhere around 6 to 8 deals a year, looking to grow that number without adding hours that don’t exist — and for the agent who built their business on relationships and trust, now figuring out how to hold onto that while everything goes digital. If you’re a few years in, closing steady, and you know the agents who shoot past you are the ones who seem to be everywhere at once, this is the move those agents didn’t tell you about. Same for you if you’re building a distinct local brand and you’re tired of watching a generic national brand steal your market on Google.
What It Actually Does
Here’s the part that actually matters, if you’re not a technical person: you don’t need to understand any of this to use it. You open ChatGPT and type ‘ask Real Estate AI,’ and the same thing happens as if you had run it from the command line — you just got rid of the keyboard commands in the middle. If you want to watch the actual search happen instead of just reading about it, there’s a free, public version of this setup running on GitHub—clone it, no download required if you don’t want one. If you’re on mobile or prefer a browser, there’s also a web app version you can open the same way. The link to open it is in the description, and you can watch the search run live any time — no account or password needed. Everything you just saw, including the part where it pulls the actual, current numbers for your market and your specific listing, is included in that free, public version. It runs on your own machine, on a schedule you set, and the results land in a folder on your own computer — you are the only one who sees them, and there is no monthly seat or subscription fee.
If you want help setting it up or need something changed, we do offer a free, 15-minute call. The link to book that call is also in the description. No pitch. We will look at what you’re already using and tell you honestly what fits and what doesn’t.
How You Set It Up
Here’s the honest version, because we’re all engineers at heart. This is not a marketplace listing, not a sponsored post, and not a branding video — just two agents building something they wish existed.
We started by opening a free Realtor AI account, the version of this tool that’s open-source and available to everyone, no cost. It runs on your own computer, on a schedule, and you can watch it work any time you like — there’s no monthly seat you’re renting. If you’ve ever wanted to look under the hood of an AI and see exactly what it’s doing, this is it.
The first thing we did was add our own data, because the AI gets smarter the more sources it has to draw from. We combined our own listing history — every listing we’ve ever sold, the notes we kept on each one, the before-and-after photos — with a free, open-source dataset of over 50 million real estate listings from around the country, dating back to 2014. So the AI is working with our own transactions mixed in with the broader market, instead of a generic, one-size-fits-all snapshot.
Then we picked the specific questions we wanted it to answer. You don’t just type ‘real estate AI’ into a box and hope for the best — you tell it, in plain English, exactly what you’re after. For us, that was three main jobs.
The first job was the big one: predict what a property will sell for, and how long it will take to get there, before we ever set foot inside. Not a guess pulled from thin air, but a real forecast — the same kind of forecast a $500 appraisal would give you, only we’re running it ourselves, on demand, for any address we choose. And because it’s built from actual transaction data, not a Black Box model where you’re hoping the input matches the sample size, it works even in a market with low volume.
The second job was the surprise hit. We asked it to look at a group of similar homes and tell us what makes one of them worth more than the others. Why does one house across the street command $10,000 more than the one next to it? Is it the lot, an upgrade, or something the seller did to the listing? It pulls features from the listing itself — photos, text, even the layout — and tells you which ones are actually driving value, and which are just filler. That’s how you know exactly what to photograph, what to emphasize, and what to leave out.
How It Gets You Found
Here’s the quiet part that matters more than anything we’ve said so far: none of this is the website you built by hand, or the profile you manually updated. It’s running in the background, on a schedule, on the machine you already own, while you’re out at a showing or a follow-up call.
You don’t open a browser and do a search. You don’t remember to log into anything. You come home, or you sit down at your desk the next morning, and the work is already done — the content is there, the signals are sent, the phone is quiet because the question got answered somewhere else before anyone called to ask it.
That’s what closes the loop on the whole ‘get found’ cycle. You stop renting attention from Google or Facebook and become the source of your own attention, on your own terms, in your own space, with your own schedule. You own the conversation instead of paying to borrow it for a month.
If you want to see exactly how we set this up and how it plugs into a real, working client funnel — book a free 15-minute call with us. The link is in the description. We’ll show you the exact setup on screen and tell you honestly what it can realistically do for your business.
We’re Al and Victoria Pinder, ICON agents at eXp Realty, and we run this in our own business every single day. If this helped, subscribe so you catch the next live session — we build one of these, start to finish, on screen every single month. We’ll see you in the next one.
What It Means For You
If you’re building a business on relationships, this is how you stay top of mind without being the one who keeps emailing. Every brokerage spikes around Q4, then quiets down. This is how you’re quietly working the content gap that’s actually your future pipeline. You stop being the one who manually re-does every single market update, and you become the agent who’s consistently first with what’s actually happening. That’s real bandwidth back to the business of actually closing deals.
And if you’re building a brand, this is your source of fresh, real content that’s actually about your market, instead of the generic stuff everyone else is posting. You own the conversation instead of renting it from a platform.
Either way, it’s the same 3 things: you stop flying blind, you stop doing the busy work, and you stop blending in. You build your system, you set it running, and you walk away knowing the heavy lifting is done.
What It Frees You Up To Do
What actually matters is what this puts back in your day.
If you’re building a brand, this is source material you didn’t have to write yourself — a quick, consistent, on-brand post or page topic handed to you every single day, without you ever opening ChatGPT or typing a single headline.
If your business runs on relationships, this is how you stay top of mind with the people who matter without adding one more thing to your already-full week — a quick, personalized note already sitting in an inbox, ready to be reviewed and sent.
Either way, it’s the same idea: you stop doing the work of a content assistant or a marketing coordinator, and you get that hour back.
You’re the CEO of your business again, instead of an overworked employee in it.
What To Do First
If you’re pushing for volume, the first thing to protect is your pipeline: do not touch the deals already in your CRM. This is a separate, parallel effort — build your muscle while your business runs untouched underneath it.
If your business runs off relationships — repeat clients, referrals, the people already in your network — then the first thing is to run this on the profile of your ideal client, the person you want more of. Your existing relationships become the map that tells the AI what to look for, and the output is a list of people like the ones who already know you, sourced entirely from public signals, ready to go into a campaign without anyone ever feeling sold to.
If you’re building a brand, the first thing is the brand itself. Run it on your own content — your website, your videos, your social posts — and watch the AI pick up the thread that runs through all of it. Then every piece of generated content stays true to your voice, your style, your message, without you ever having to explain it. You come home to a hard drive full of blog posts, captions, and video ideas that sound exactly like you, ready to review and approve.
Either way, the first run is the proof run. You are never committed to anything this produces. You run it, you look at the output, you say yes or no, and either way the next run is already building on what you’ve already taught it.
Before you build anything with this, run the free version through your own data, on your own machine, and watch it work. The link to download it is in the description, and the free starter guide is there too — the step-by-step version of what we just walked you through, including what to expect the first time you run it. We’re Al and Victoria Pinder, ICON agents at eXp Realty.
Where to Start
If you want to run this on your own business — not just watch us do it on YouTube — here’s your next step. We offer a free 15-minute call. It’s just us, Al and Victoria, and we’ll look at your business and tell you honestly what fits and what doesn’t.
The link to book it is right in the description below, and our number’s there too. No pitch. No follow-up call unless you tell us you want one.
And if you’d rather start tinkering yourself, the free starter skills are open-source on GitHub — that link’s in the description as well. Clone it, try it, own it.
We’re Al and Victoria Pinder, husband-and-wife ICON agents at eXp Realty here in Eastern North Carolina — and we run this in our own business every single day.
We’ll see you in the next one.
Frequently Asked Questions
Do I need technical skills to use this tool?
No. You don’t need to understand any technical details to use it — you simply open ChatGPT and type ‘ask Real Estate AI,’ and it works the same way as if you had run it from the command line. There’s also a free, public version on GitHub with a web app version if you prefer to use a browser, both available without any account or password needed.
How much does this cost to use?
The free, public version runs on your own machine with no monthly seat or subscription fee — you only pay for the infrastructure on your own computer. If you want help setting it up or need something changed, Al and Victoria offer a free 15-minute call, and there’s no pitch or follow-up commitment unless you ask for one.
What specific predictions does this AI make for real estate?
The AI predicts what a property will sell for and how long it will take to sell before you ever visit it, based on actual transaction data rather than guesses. It also analyzes similar homes to identify which features are actually driving value — like photos, listing text, or specific upgrades — so you know exactly what to emphasize in your listings.