The AI Tools & Automations We Actually Run
A living directory of every tool we use to run our real estate and recruiting business, what each one does for you, and what it costs. Tested in our own live practice, not reviewed from a press release. The tools are the easy part. Wiring them together so they run without you is what buys your time back.
Whether you partner with us or not, the list is yours. Last updated June 2026.
/plugin marketplace add TheProsperityAgent/prosperity-real-estate-skills. See the repo.Start here: plain-English guides
New to AI in real estate? Read these first, then dive into the full tool list below.
The Foundation
3
The core that everything else runs on, plus the watchdog that keeps it running.
Claude Code
$20–$200/mo
Core · daily
What it does: Not a chatbot you ask questions. The assistant that does the work, building our systems, writing our automations, editing our videos, and keeping our sites current.
Why it matters: It turns AI from a thing you talk to into a thing that works for you while you sleep. Everything we built runs on top of it.
n8n
free–$22/mo
Core · daily
What it does: The automation wiring that connects your tools, so one finishing kicks off the next.
Why it matters: No copy and paste between apps, no “remember to.” This is how the work hands itself off.
The Supervisor
with us
Built by us
What it does: A watchdog that checks every automation on a schedule and re-runs anything that did not fire, then tells us it recovered.
Why it matters: Nothing fails silently. It is the system that watches the system, so the work actually gets done.
The AI Models & Data We Run On
4
The brains and the real numbers behind everything we publish.
Gemini
free–~$20/mo
Core · daily
What it does: Google’s AI. We use it alongside Claude for content, research, and image work.
Why it matters: The right brain for the right job, instead of forcing one model to do everything.
Our Brand Voice Gem
with us
Built by us
What it does: We trained a custom AI on our own videos and writing, so every caption and post sounds like us, not like a robot.
Why it matters: The fastest way to spot a lazy agent is copy that reads like generic AI. Ours reads like us, at scale.
Google API
free
Core · daily
What it does: The data backbone: what people search to find us (Search Console), real places and drive times for listings (Maps), what is working on our sites (Analytics), and our local profile (Business Profile).
Why it matters: We decide from real data, not guesses, and it costs nothing.
Local MLS & County Data
included
Data source
What it does: Real, current numbers on listings, sales, and properties straight from the MLS and public county records.
Why it matters: Every number we publish is real and sourced. Nothing invented, ever.
Lead Follow-Up & CRM
4
Where most agents lose money: good leads going cold while you are busy. We automated the part that fixes that.
BoldTrail / kvCore
free w/ eXp
Included · eXp
What it does: Where your leads and clients live, and the database your follow-up runs on.
Why it matters: You already get it through the brokerage, so the engine we built sits right on top of it.
Forewarn
free via association
Included · association
What it does: Tells you who you are meeting before you meet them, run automatically in the background.
Why it matters: Safety first, with zero extra steps in your day.
Our Follow-Up Engine
with us
Built by us
What it does: Leads get sorted and nurtured on their own, and every morning we get a short, ranked list of exactly who to call.
Why it matters: The difference between leads that convert and leads that quietly die in your inbox. You cannot download it. You get it by joining us.
Calendly
free–$16/mo
Core · daily
What it does: People book a time without the back and forth, including straight from a listing page.
Why it matters: Less chasing, more booked conversations.
Listing Systems We Built
6
This is what wins the listing, and what you get by partnering with us. You cannot download any of it.
The Listing Presentation System
with us
Built by us
What it does: The deck we walk into a listing appointment with, built around marketing and why-hire-us, not just price.
Why it matters: The single biggest reason sellers choose us over the agent who shows up with nothing but comps. This one is genuinely that good.
The Launch Campaign
with us
Built by us
What it does: Turns one new listing into months of marketing: graphics, a cinematic walkthrough, a narrated tour, a dedicated page, and a steady stream of posts long after launch week.
Why it matters: Your seller sees a marketing machine, not a yard sign.
The Listing Webpage
with us
Built by us
What it does: A dedicated, designed page for each home, with its own booking link for showings.
Why it matters: Buyers and sellers take you more seriously when the home has its own home online.
Pricing & CMA
with us
Built by us
What it does: A clean, defensible pricing story for your seller: what they list at, what they are likely to net, and why.
Why it matters: You walk in with numbers you can stand behind, not a gut guess.
Listing Copy That Gets Found
with us
Built by us
What it does: Descriptions written to show up where buyers actually look now: Google, voice search, and the AI tools people ask for recommendations.
Why it matters: A listing nobody can find is a price reduction waiting to happen.
Investor Numbers
with us
Built by us
What it does: Real cash-flow and return numbers on a rental or vacation property for your investor buyers.
Why it matters: You win the investor client by answering the only question they have: does it make money.
Design & Video
13
We built one content system and point these tools at everything, so we are not starting over each time.
Gamma
free–$20/mo
Core · daily
What it does: Turns an outline into a finished, designed document fast. How we build our presentations and guides.
Why it matters: A polished deck in minutes, not a designer and three days.
Canva
free–$15/mo
Core · daily
What it does: Our branded graphics and recurring social templates.
Why it matters: On-brand visuals without a blank page every time.
AI Image Generation
pay as you go
Core · daily
What it does: Branded images, covers, and listing visuals generated from several AI image models, whichever gives the best result for the job.
Why it matters: On-brand visuals on demand, without a photographer or a stock subscription.
HeyGen
$29–$149/mo
Core · daily
What it does: An on-screen avatar that turns a script into a polished video.
Why it matters: You keep a daily presence without filming every single day.
ElevenLabs
free–$99/mo
Core · daily
What it does: Professional AI voice. We pair it with HeyGen so the avatar speaks in a natural, broadcast-quality voice.
Why it matters: The voice is what makes an AI video feel real instead of robotic.
Veo
pay as you go
Core · daily
What it does: AI video that turns listing photos into a cinematic walkthrough.
Why it matters: A scroll-stopping tour without a film crew.
CapCut
free–$20/mo
Core · daily
What it does: Where we edit the videos we film ourselves.
Why it matters: Pro-level edits without a pro editor’s invoice.
Our Video Editing Pipeline
with us
Built by us
What it does: After we film, it edits the show on its own: tracks faces, cuts to whoever is talking, lays in b-roll and music, and slices the long video into ready-to-post short clips.
Why it matters: A full edit without an editor, so one filming day becomes a week of content overnight.
Auto-Captions
with us
Built by us
What it does: Adds accurate on-screen captions to every video on its own.
Why it matters: Most people watch on mute. Captions are why they keep watching to the end.
Auto YouTube Covers
with us
Built by us
What it does: Generates each video’s cover and re-renders it until the text is spelled right and on brand.
Why it matters: The thumbnail decides whether anyone clicks. Ours never ships looking off.
Opus Clip
free–$29/mo
Core · daily
What it does: Turns one long video into a stack of short clips, automatically.
Why it matters: One filming session becomes a week of content.
Replicate · MusicGen
pay as you go
Core · daily
What it does: Original, royalty-safe music for every video, generated on demand.
Why it matters: No copyright strikes, no licensing fees, no recycled stock tracks.
Higgsfield
$15–$99/mo
Premium · when we scale
What it does: A higher-end image and video studio for bigger swings: branded ads, polished product-style visuals, animated scenes.
Why it matters: The lever we pull when the payoff is there. Built and ready whenever we invest into it.
Website & SEO
7
A website that works while you sleep beats one you have to remember to update.
WordPress
~$7–15/mo
Core · daily
What it does: Our websites, kept current by the system instead of by hand.
Why it matters: A site that updates itself always looks current.
Divi
$89/yr · $249 lifetime
Core · daily
What it does: The page builder behind our WordPress sites.
Why it matters: We design and change our pages ourselves, no developer on call.
Rank Math
free–$8/mo
Core · daily
What it does: The SEO engine on our WordPress sites, handling the behind-the-scenes code search engines read.
Why it matters: How your pages earn their spot in search instead of hiding on page five.
Daily SEO Scan
with us
Built by us
What it does: Every morning it reads Google for us and flags the searches we can still win and the pages slipping, with exactly what to fix.
Why it matters: You post on purpose instead of guessing, and you catch a slipping page before it costs you a client.
Video-to-Website Embeds
with us
Built by us
What it does: Drops a YouTube video onto the right page with the search code attached, and rolls itself back if anything breaks.
Why it matters: Your videos work twice: once on YouTube, and again pulling your own pages up in search.
Self-Updating Market Pages
with us
Built by us
What it does: Our market and neighborhood pages refresh with the latest local numbers on their own.
Why it matters: No stale data, no manual updating, and you always look like the local expert.
Local Guides
with us
Built by us
What it does: Town and relocation guides that answer the real questions a person moving here is already asking.
Why it matters: They quietly turn readers into leads while you sleep.
Publishing & DMs
5
Make it once, then let it go out everywhere on its own.
Metricool
free–$53/mo
Core · daily
What it does: The scheduler. Load the content once and it posts everywhere on its own.
Why it matters: You stop living inside five apps at posting time.
ManyChat
free–$39/mo
Core · daily
What it does: Someone comments a keyword, they get the right link in their messages instantly.
Why it matters: Every comment becomes a captured lead, automatically.
Substack
free to publish
Core · daily
What it does: Our newsletter home.
Why it matters: You own the list, and it costs nothing to send.
YouTube
free
Core · daily
What it does: Home for our weekly shows and the short clips cut from them.
Why it matters: The one platform where your content keeps working and getting found for years.
X (Twitter)
free
Core · daily
What it does: Our blog posts get turned into native posts and scheduled out automatically.
Why it matters: A daily presence on another platform with none of the daily effort.
Why you can trust what it makes
Most “AI for real estate” pages skip this, and it is the part that matters most. Automation that makes things up is a liability in our business. So before anything we make goes out, our own checks confirm every number, claim, and place traces back to something real, or it does not post. That rule is built in, not just promised.
Frequently Asked Questions
What is the best AI tool for a real estate agent?
Claude Code, and it is not close. Most tools answer questions. This one does the work: your follow-up, your listing marketing, your website, running in the background.
Do I need to be technical to use any of this?
No. We were not either when we started. The tools are normal apps. The wiring is the part we help you with.
Is AI actually worth the cost for an agent?
The tools you pay for here come to less than one lunch meeting a week, and they hand you back hours every day. The real question is what your time is worth.
Can AI replace a real estate agent?
No. It replaces the busywork that keeps you off the phone and out of the field. You do more of what only you can do.
How do I start?
Start with Claude Code. Or skip the trial and error and build it with us, so you get the systems we already wired together.
Build this with us
You do not have to figure it out alone. Build it with Al and me, and you get the tools above plus the systems you cannot download anywhere, with two people who run this every day.
Book a Free Strategy Call
No pressure. No pitch. Just an honest conversation about your goals.