Tier 2 · Coming Soon · Claude Code for Real Estate Agents
You’ve got a follow-up plan for your leads, right? But if you’re like most agents I talk to, that plan really only kicks in for the hot ones. The warm and cool leads? They get one email, maybe a quick text, and then crickets. For months. You know that feeling when you suddenly remember a lead from six months ago and think, ‘Oh man, I should have followed up?’
Victoria and I know this pain. It’s exactly why we stopped paying thousands for Zillow and Realtor.com leads that converted at zero percent for us. We needed a system that kept every lead warm, consistently, without us having to remember to write 30 different emails every week. This is how you build a pipeline you own, not one you rent. This is how you get your life back, by letting your lead nurture write itself.
The skill is fully drafted and free to use right now on GitHub. The video walkthrough is in the filming queue. Book a call below — we’ll let you know when it lands.
What You’ll Learn in This Episode
- Build a complete 30-day multi-touch nurture cadence for any lead urgency level, from hot to cool.
- Automate channel selection for your follow-up based on the lead’s original inquiry method (text reply for text, email for form fill).
- Craft value-driven touchpoints that offer real market data or listings, never just a ‘checking in’ message.
- Implement a robust consent gate, ensuring TCPA compliance and preventing cold-list re-engagement issues.
- Wire your CRM to automatically enroll closed clients into multi-year win-back cadences, building generational wealth.
The Automated Lead Nurture Cadence: What Happens When a New Lead Arrives
This is the exact skill Al Pinder and Victoria deploy when a new lead hits our system. It’s designed to be immediate, intelligent, and relentlessly valuable, keeping every prospect warm without you lifting a finger.
- Detect new lead entry and immediately trigger the
lead-nurture-cadenceskill within 5 minutes, matching our E12 speed-to-lead cron. - Validate consent status. If ‘unknown’, the skill refuses to proceed with nurture, instead routing the lead to a re-consent path, protecting you from compliance issues.
- Identify lead source (website, open house, FB lead ad, Zillow, referral) and preferred communication channel to auto-pick the initial Day 0 touch.
- Generate a 30-day, multi-touch cadence (Day 0, 1, 3, 7, 14, 21, 30) with each touch adding specific value like a real listing, a market comp, or relevant local data for the lead’s price band and area.
- Embed TCPA-compliant ‘STOP to opt-out’ phrasing in every SMS touch, ensuring all communications are fully compliant.
- Run specialized variants like the 4-touch annual past-client win-back cadence (closing anniversary card, year-1 neighborhood value update, year-2 refer-a-friend ask, year-3 full-CMA offer) or the 5-touch open-house attendee sequence, triggered by specific lead types.
- Refuse any attempt to generate mass-blast SMS templates, enforcing one-to-one, opt-in-respected communication, preventing common failure modes.
The Math
Most agents lose valuable time chasing down warm and cool leads with manual, inconsistent follow-up. By automating a value-driven, multi-touch nurture, our team saves an estimated 8-10 hours per agent each month. That’s not just time; that’s the capacity to close more deals, build more relationships, or simply have more life outside of your business. Imagine what you could do with an extra full day every month, knowing your leads are still getting world-class attention.
Compliance Baked In
This skill is built with compliance at its core, specifically addressing TCPA (Telephone Consumer Protection Act) requirements. Every SMS touch includes a clear ‘STOP to opt-out’ message, and the system actively refuses to engage with leads where consent is unknown, preventing potential violations. It also blocks attempts to generate mass-blast SMS templates, ensuring all communications are personalized and consent-driven, protecting your license and reputation. This is exactly what we mean by building a business that works for you, without the constant worry of compliance pitfalls.
Related Episodes
If this episode is useful, these go deeper in the same workflow family:
Run This Stack With Us
If you’re an agent who wants to run this on YOUR business — not just watch it on YouTube — we offer a free 15-minute strategy call. We are Al & Victoria Pinder, husband-wife ICON agents at eXp Realty in Eastern NC. We actually run this skill in our own business. We will show you what fits yours and what doesn’t.
Get the Skill on GitHub
The full skill is free, open-source, and runs on your own machine. Clone the repo or copy the SKILL.md into your Claude Code:
Before the call, more context if you want it
- Husband-wife team math — the actual numbers when both spouses are licensed
- New-agent honest breakdown — what year one looks like with us
- Sponsor guide — see if Al is the right sponsor for you
- All open-source skills — full GitHub repo index